Custom software case studies | Merto Software Solutions

What these stories have in common

Stuck in a process that no longer fitted the work.

That had been absorbed as normal for too long.

Once someone mapped the real workflow, not the ideal one.

Custom recruitment workflow integration replacing Zapier for talent agency case study

Recruitment

Pinnacle Talent Group had built a network of Zapier automations connecting their ATS, CRM, and communication tools. Monthly task usage had grown to the point where costs were significant, the business logic the team actually needed could not be expressed in simple if-this-then-that rules, and maintaining the Zaps had become a part-time job.

Zapier connected the tools. It could not handle the rules, the exceptions, or the cost at scale. When the monthly bill hit four figures and the logic still was not right, it was time for something better.

Custom Software API Integrations Workflow Automation
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Wellness app MVP onboarding screen and health tracking dashboard for startup case study

Health & Wellness

The founders had a well-defined product concept and early user interest but no technical team. They needed a credible working product to launch to their first cohort and begin building commercial traction.

A wellness startup had a clear product vision and no technical team. We took them from brief to a live product in 14 weeks, complete with user onboarding, subscription payments, and health tracking.

Custom Software Mobile App Development
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Amazon SP-API order management integration dashboard for fulfilment case study

Logistics

Amazon orders were manually copied into the company's internal order management system each day, creating delays, duplicate entries, and a daily race against incoming order volume.

Amazon orders were being manually copied into an internal system every morning. We connected the two using Amazon's SP-API and gave the operations team their mornings back.

API Integrations Amazon SP-API Integrations
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Salesforce integration dashboard for B2B wholesale distributor case study

Wholesale & Distribution

Salesforce held the customer relationships, but sales reps had no live access to stock levels or order history when quoting. Closing a deal required manually checking two other systems, which slowed every sales conversation.

Salesforce was not talking to stock levels, orders, or customer history. Sales reps were quoting blind. We connected everything and gave the team a single view of every account.

API Integrations Custom Software
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AI-powered internal IT support bot interface and ticket routing dashboard case study

Professional Services

A small IT support team was handling a high volume of repetitive tickets across the business. The same password resets, software access requests, and connectivity questions arrived daily, leaving little capacity for complex issues.

The IT helpdesk was spending most of its time answering the same questions. We built an internal AI bot that handles common tickets automatically, routes the rest intelligently, and gave the team their capacity back.

Custom Software Workflow Automation
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Custom automation system replacing n8n workflow for SaaS company case study

SaaS / Technology

Stackify Labs had built their entire operations layer on n8n. Workflows had grown organically over 18 months into a system nobody fully understood, failures were happening in silence, and the technical team was spending more time maintaining automations than building the product.

n8n got them started. After 18 months of bolt-on fixes and a workflow that nobody fully understood anymore, they needed something built to last. Here is how we replaced it.

Custom Software Workflow Automation
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Fitly trainer dashboard and client mobile app screens for fitness platform case study

Health & Fitness

Personal trainers were managing clients, building workout programmes, and tracking progress across a mix of spreadsheets, notes apps, and messaging threads. Clients had no way to access their own workouts without asking.

Personal trainers were running their businesses across spreadsheets, messaging apps, and printed programmes. Fitly is the platform we built to bring all of it into one place, for trainers and clients alike.

Custom Software Mobile App Development
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Custom e-commerce automation system replacing Make.com for multi-brand operation case study

E-commerce

Harbour Commerce Group ran three e-commerce brands from one operations team. Their Make.com scenarios had grown to handle order routing, inventory updates, and supplier communications across all three. Under peak load, scenarios were hitting operation limits, failing inconsistently, and becoming too complex to diagnose or change without risk.

Make.com handled the basics. When the order volumes grew and the scenarios became genuinely complex, the platform showed its limits. We built the automation layer the business actually needed.

Custom Software API Integrations Workflow Automation
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