New Website & Local SEO for a Mobile Car Valeting Service

**1. Project Overview
** A new mobile car valeting business reached out to Merto with no online presence apart from an Instagram page. They wanted to grow their client base locally and needed a fast, professional website and help appearing in local searches.

2. The Challenge

• No existing website
• No SEO foundations in place
• Not listed on Google or Bing
• Bookings only handled manually over DMs
• Needed to compete with well-established local players

**3. Our Approach
** We built a brand identity and site from the ground up.

• Designed a conversion-optimised one-page website
• Integrated booking form with WhatsApp contact
• Set up & optimised Google and Bing listings
• Added structured content for services & areas covered
• Mobile-first approach for on-the-go customers

4. The Solution

• Fully responsive website with a modern, slick design
• Keyword-rich service area landing sections
• Optimised speed (loads in under 1.5s on mobile)
• Google Maps embed & location-specific CTA
• Auto-sync of reviews from Google profile

**5. Results & Impact
** ✅ Ranked locally for key terms within 4 weeks
✅ 80% of all bookings now come from website
✅ 2x more conversions vs. Instagram DMs
✅ Increased visibility on Bing and Google Maps
✅ Positive feedback from local customers on mobile usability

**6. Client Feedback
** “I’ve had multiple customers say they found me on Google and booked straight from the site. It’s clean, fast, and just works.”
– Founder, Berkshire Mobile Valeting

7. Tech Stack / Tools Used

• Next.js
• Tailwind CSS
• Google Business Profile
• Bing Places
• Fathom Analytics
• Calendly + WhatsApp integration

**9. Ongoing Engagement
**We provide monthly maintenance, SEO improvements, seasonal updates, and analytics tracking. Merto also hosts the website and handles full site management, including uptime monitoring, domain renewal, and Bing/Google business listing support — ensuring everything runs smoothly without the owner lifting a finger.