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14 July 2025

New Website & Local SEO for a Mobile Car Valeting Service

New Website & Local SEO for a Mobile Car Valeting Service

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**1. Project Overview
** A new mobile car valeting business reached out to Merto with no online presence apart from an Instagram page. They wanted to grow their client base locally and needed a fast, professional website and help appearing in local searches.

2. The Challenge

  • No existing website
  • No SEO foundations in place
  • Not listed on Google or Bing
  • Bookings only handled manually over DMs
  • Needed to compete with well-established local players

**3. Our Approach
** We built a brand identity and site from the ground up.

  • Designed a conversion-optimised one-page website
  • Integrated booking form with WhatsApp contact
  • Set up & optimised Google and Bing listings
  • Added structured content for services & areas covered
  • Mobile-first approach for on-the-go customers

4. The Solution

  • Fully responsive website with a modern, slick design
  • Keyword-rich service area landing sections
  • Optimised speed (loads in under 1.5s on mobile)
  • Google Maps embed & location-specific CTA
  • Auto-sync of reviews from Google profile

**5. Results & Impact
** ✅ Ranked locally for key terms within 4 weeks
✅ 80% of all bookings now come from website
✅ 2x more conversions vs. Instagram DMs
✅ Increased visibility on Bing and Google Maps
✅ Positive feedback from local customers on mobile usability

**6. Client Feedback
** “I’ve had multiple customers say they found me on Google and booked straight from the site. It’s clean, fast, and just works.”
– Founder, Berkshire Mobile Valeting

7. Tech Stack / Tools Used

  • Next.js
  • Tailwind CSS
  • Google Business Profile
  • Bing Places
  • Fathom Analytics
  • Calendly + WhatsApp integration

**9. Ongoing Engagement
**We provide monthly maintenance, SEO improvements, seasonal updates, and analytics tracking. Merto also hosts the website and handles full site management, including uptime monitoring, domain renewal, and Bing/Google business listing support — ensuring everything runs smoothly without the owner lifting a finger.