**1. Project Overview
** A local plumbing company approached Merto Software Solutions after noticing a drop in incoming calls and online visibility. Despite being highly rated, they weren’t showing up on Google Maps or Bing for key local search terms like “emergency plumber near me.”
They needed expert help to improve their local SEO, fix their Google Business Profile issues, and increase their local leads.
2. The Challenge
**3. Our Approach
** We began with a full SEO audit of their website and local listings, and then implemented a staged strategy:
4. The Solution
**5. Results & Impact
** ✅ Ranked in top 3 of Google Map Pack within 3 weeks
✅ 3x increase in phone call enquiries
✅ 60% more bookings within 2 months
✅ 5-star reviews increased by 40%
✅ New visibility across Bing and Apple Maps
**6. Client Feedback
** “We used to rely on word of mouth. Now most of our jobs come straight from Google — and we’re booked solid for the next few weeks.”
— Owner, Windsor Plumbing Services
7. Tech Stack / Tools Used
9. Ongoing Engagement
Merto continues to provide monthly SEO reports, review response management, and ranking improvements. We also host the client’s website on our secure, high-speed servers and handle all technical updates, backups, and Google Business Profile management, so the team can stay focused on delivering great plumbing services.