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**Page:** Solutions | Find the Fix for Your Business Problem | Merto Software Solutions

**Description:** Not sure what kind of software you need? Start with the problem. We help businesses stop losing time to manual work, disconnected systems, and tools that don't fit.

**Canonical:** https://mertosolutions.com/solutions

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Solutions by problem

# You know what's broken. _You don't need to know what it's called._

Most owners don't search for "API integrations" or "custom software development." They search for the problem: wasted hours, systems that don't talk, tools that slow the team down.

This page is organised around that. Find the friction, then match it to custom software, API integrations, and workflow automation that actually fits.

People don't buy what you do. They buy why you do it.

We build what closes the gap, so your people get their time back.

Custom software & integrations API integrations & workflow automation 50+ teams worldwide Based in the UK · Serving businesses across the UK and worldwide

Book a Free Consultation

Explore Our Services
Free business assessment · No commitment required · Based in the UK

Find the problem that sounds like yours

50+

Teams worldwide

Moved from "this is costing us time" to "this is fixed."

Problem first, every time
Where to start

## The problem is always clearer than _the solution_

You don't need a technical brief. You need to know what isn't working.

We've helped over 50 teams move from "this is costing us time" to "this is fixed." Every time, it started with the problem, not the product name.

Common problems we solve

## Start with what's _slowing you down_

Seven problems. Seven paths. Each one gives your team time back.

### My team is doing work a computer should handle

Manual data entry, copy-pasting between tools, chasing approvals by email, none of that needs a person every time. We map the repetitive work your team does each week and automate it, so they stop doing it.

What this looks like

- Automated data entry and document processing
- Approval and notification workflows
- Scheduled reports and system updates
- AI-assisted task handling for repeated processes

AI Automation for Business ->

### Our systems don't share data and the team is bridging the gap

If someone is exporting from one tool and importing into another by hand, that is a gap we can close. We connect your platforms so data moves automatically, without anyone touching it.

What this looks like

- Two-way data sync between business platforms
- Real-time updates across CRMs, ERPs, and accounting tools
- Marketplace and third-party API connections
- Removal of duplicate data entry across teams

API Integration Services ->

### The software we use wasn't built for how we work

Off-the-shelf tools are built for everyone, so they fit no one perfectly. If your team has built workarounds on top of your software, we build what actually fits.

What this looks like

- Custom web and internal business applications
- Workflow-specific tools built around your process
- Legacy system modernisation and data migration
- Software that grows as your requirements grow

Custom Software Development ->

### I want to build something but I'm not sure it'll work yet

Before you invest in a full build, you need to know the idea holds up. We build focused, functional prototypes that test the core of your product with real users, fast, without committing to the full thing upfront.

What this looks like

- Core feature builds scoped to validate the idea
- Real, usable products, not clickable mockups
- Honest assessment of what to build next
- Foundation code that carries forward into the full product

Custom MVP development ->

### I know we need better technology but I don't know where to start

Sometimes the problem is not one thing but a stack of small inefficiencies built up over time. We work with owners to map the full picture, find what costs the most, and build a plan that makes sense before anything gets built.

What this looks like

- Technology and process audit across the business
- Plain-English recommendations with no obligation to proceed
- Prioritised roadmap based on cost and impact
- Ongoing advisory as you grow and your needs change

Technology Consulting ->

### I'm paying for AI but it keeps giving me generic answers

AI tools like Claude and ChatGPT are powerful — but out of the box they know nothing about your business. MCP connects your AI directly to your tools so it can actually do useful work, not just answer generic questions.

What this looks like

- Connect AI to your CRM, project tools, and communications
- Works with Claude, ChatGPT, Gemini, Copilot, and more
- No manual copy-pasting into prompts
- Done for you, fully managed setup

AI MCP Setup ->

### I sell on Amazon and the admin is eating my day

Checking stock, reading messages, monitoring listings — all of it needs you to log in, look it up, and act on it. We connect your AI directly to your Amazon Seller account so it can do those tasks for you.

What this looks like

- AI reads your inventory, orders, and messages in real time
- Monitor listings and Buy Box status without logging in
- Ask plain-language questions about your sales data
- Works with Claude, ChatGPT, and other AI assistants

AI for Amazon Sellers ->

## Questions worth asking before you commit, answered plainly

Short answers first. No waffle.

Book a Free Consultation -> How do I know what software my business needs?
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You usually don't need to start there. Start with where your team is losing time. A free business assessment maps that friction and tells you honestly what technology would fix it. No obligation to proceed.Do I need a technical brief to hire a software developer?
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No. Most of our best work has started with a problem, not a specification. We ask the right questions, then scope what to build. Book a free consultation if you want that conversation without commitment.What happens in a free software business assessment?
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Your time sinks, your current tools, and the biggest friction points get reviewed first. After that, you get a plain-English recommendation and why it fits. No obligation to proceed and no pressure to buy.Can one project include both API integration and workflow automation?
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Yes, and it often does. An API integration and an automation workflow often fix different parts of the same problem. We scope everything together so nothing gets built in isolation. Let's talk

## Not sure which fix fits? Let's find out together.

Book a free business assessment. Bring the problem. We'll work out the rest.

Book a Free Consultation Explore Our Services Free business assessment · No commitment required · Based in the UK
