Custom MVPs

Launch Your MVP
in Weeks, Not Months.
We turn your startup idea into a fully functional, investor-ready MVP — fast, affordable, and scalable.
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Common Business Problems We Solve
AI automations can run these tasks for you — faster, smarter, 24/7
Repeating the same admin task every day
No centralized view of customer interactions
Wasting time toggling between tools
No way to scale without hiring more people
Missed follow-ups or lead responses





What We Automate with AI
- Lead Qualification & Routing
- Appointment Scheduling & Reminders
- Smart Email Follow-Ups
- AI-Powered Chat & Support Flows
- eCommerce Product Recommendations
- Report Generation & Insights
- Predictive Customer Behavior
- Task & Workflow Orchestration
AI-Powered Automations
From Concept to Continuous Optimization — A Smarter Workflow in Just 4 Steps
Explore Use Cases Together
We start by understanding your business goals and operational pain points. This is a collaborative session where we brainstorm potential AI-powered wins—such as automating sales follow-ups, task assignments, or forecasting delays.
Identify Automation Triggers & Actions
We map out your workflow—spotting manual bottlenecks and defining where automation can take over. Whether it’s based on time, behavior, data changes, or external events, we build a smart logic tree.
Build, Test & Optimize AI Agents
Our team develops AI agents and automation logic—using proven frameworks. Think: intelligent chatbots, NLP-based classifiers, or predictive models tailored to your needs. We test rigorously and tune performance.
Launch, Monitor & Evolve
Once live, we monitor performance, adapt to real-world data, and make continuous improvements. You’ll receive regular reports and insights—with options for monthly optimization and AI fine-tuning.
📞 Start with a Free Workflow Audit
Book a free 20-minute consultation to explore your integration needs and timeline.
Software integration
Built With Industry-Leading Tools












Use Cases by Industry
Smart scheduling & dispatch
Construction & Maintenance
Automated shipment updates & predictive delays
Logistics
Automated lead scoring & viewing bookings
Real Estate / Property
Workflow reporting & compliance
Recycling & Sustainability
Onboarding sequences + progress tracking
Education / Training
Real-World Case Studies
Real Automations.
Real Results.
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Faster Support, Happier Customers
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Smarter Sales Outreach
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Streamlined Recruiting Funnel
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Predictive Inventory Made Simple
1. Title: Faster Support, Happier Customers
A mid-sized eCommerce brand was drowning in support tickets—most of them repetitive.
🔸 Problem: Manual replies to common queries like shipping times and return policies slowed the team.
🔸 AI Solution: We implemented an AI chatbot trained on their FAQs, policies, and tone of voice.
🔸 Result: 68% of tickets were handled automatically, reducing first-response time from 6 hours to under 20 minutes.
2. Title: Smarter Sales Outreach
A B2B SaaS firm struggled to follow up with warm leads quickly and consistently.
🔸 Problem: Sales reps were missing follow-ups and lacked visibility into lead engagement.
🔸 AI Solution: We built a trigger-based workflow: if a lead opened 2+ emails or clicked links, a personalized follow-up email and CRM task were auto-generated.
🔸 Result: Follow-up rates improved by 45% and conversions rose by 22% in 6 weeks.
3. Title: Streamlined Recruiting Funnel
A growing tech startup was overwhelmed by candidate applications via multiple platforms.
🔸 Problem: HR was spending hours parsing resumes and manually scheduling interviews.
🔸 AI Solution: We deployed an AI-powered resume parser + scheduling automation that pre-qualified candidates and synced with their calendar.
🔸 Result: Saved 20+ hours/week and cut time-to-interview in half.
A wholesale distributor often ran out of popular SKUs or overstocked slow-movers.
🔸 Problem: Inventory decisions were reactive and based on guesswork.
🔸 AI Solution: A predictive model analyzed seasonality, sales velocity, and supplier lead times to recommend weekly restocks.
🔸 Result: Stockouts dropped by 37% and inventory holding costs reduced by 18%.



Sync. Simplify. Automate.
Why Our AI Automation Approach Works
- Custom Logic for YOUR Business
- AI + Automation Combined (not just Zapier)
- UK-Based, Human-Led Strategy
- Continual Learning & Optimization
- Data-Safe, GDPR-Compliant Setup
Testimonials
See What Our Happy Customers Say
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“We used to spend hours syncing data between apps—now it’s fully automated. Our team finally has time to focus on growth.”

Mark R.
Operations Manager, ScaleGrid Solutions
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“Merto’s AI workflows helped us cut our support backlog in half within the first month. Absolutely game-changing.”

Jason L.
Head of Customer Success, NovaTech
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“From lead scoring to onboarding, the automation has been seamless. It feels like we hired 3 extra team members—without the overhead.”

Kevin M.
Co-Founder, BrightPath CRM
Industry Awards:




Let’s See What We Can Automate For You
Start with a no-pressure call to see if AI automation makes sense for your business.
Still Have Questions? We've Got Answers.
You’re curious, and that’s a good sign. Below are some of the most common questions our clients ask before integrating AI into their workflow. If you don’t see your question here, feel free to reach out directly.
AI can handle repetitive, rule-based tasks such as email responses, lead routing, data entry, reporting, scheduling, and even customer support using natural language processing.
No. We build low-code or no-code AI systems that are user-friendly. Our team also provides ongoing support and maintenance if needed.
Most automations can be scoped, built, and tested within 2–4 weeks depending on complexity. We’ll give you a clear timeline during the Discovery phase.
Yes. We use encryption and secure API practices. Plus, your data never leaves your approved platforms unless explicitly required and consented.
We provide ongoing monitoring and support options. You’ll always have someone to call—or better yet, we’ll probably fix it before you even notice.