**About this file** This Markdown is an auto-generated, plain-text snapshot of one page on mertosolutions.com. Use it to paste context into an AI assistant. Visual layout, images, and interactive elements exist only on the live site - see **Canonical** below. **Page:** About Merto Software Solutions UK | Custom Software & In-House Team **Description:** Most software companies build what you ask for. Merto builds what your business actually needs: custom software, API integrations and AI automation, all delivered in-house. Based in the UK, serving businesses worldwide. Book a free consultation. **Canonical:** https://mertosolutions.com/about-us --- About Merto Software Solutions (also known as Merto Solutions): who we are, what drives us, mission and vision, client testimonials, and answers to common questions about custom software development and working with an in-house team. The page opens with why the company exists, then who we are, values, key facts, mission and vision, client quotes, a call to book a free consultation, and an FAQ. All development is completed in-house. Based in the UK, serving businesses worldwide. Key sections: - Hero – Why-first introduction and links to contact and services. - Who we are – Bite-size facts: location, in-house delivery, and how we work with clients. - Values – Principles behind how projects are scoped, built and supported. - Stats – Retention, in-house delivery, and response time at a glance. - Mission and vision – What we are working towards for clients. - Testimonials – Short quotes from clients with names and locations. - FAQ – Search-style questions about custom software, timelines and outsourcing. Use the contact page or WhatsApp for enquiries. A free business assessment is available with no commitment required. About Merto Software Solutions # Software companies build what you ask for. _We build what your business actually needs._ We build custom software, API integrations, and AI automation for businesses tired of tools that slow them down. Based in the UK · Serving businesses worldwide Book a Free Consultation Explore Our Services Free business assessment · No commitment required · Based in the UK - 50+ businesses - 100% in-house - <24hr response Who we are ## A team that builds for _the problem you are trying to solve_ Most software companies focus on what they can build. We focus on the outcome you are trying to reach. - ### Based in the UK Windsor, Berkshire. All work completed in-house. - ### 50+ clients worldwide From startups to established businesses, across multiple industries. - ### No outsourcing, ever The team you speak to is the team that builds your software. - ### Custom-built, always No off-the-shelf templates. Every solution is built around your business. What drives us ## The principles _behind every decision_ we make - ### Results first Every solution is measured against the outcome it was meant to achieve. - ### 100% in-house The same team you speak to is the team that builds your software. - ### True partnership You know your business. We know how to build for it. - ### Full transparency You will always know what we are building, why, and when it lands. - ### Business focus We only build things that serve a clear business purpose. - ### Built to last We build software designed to last, so you are not paying to fix it again in six months. ## Key facts about Merto Software Solutions 98% Client retention rate Clients stay because the software delivers what it promised. 100% In-house team All development completed in-house. No exceptions. <24hrs Average response time Fast replies keep projects moving without delays. What we believe ## Our mission _and_ vision ### Our mission To build software that solves real problems, removes friction, and gives businesses the time to focus on growth. - Solve real problems - Remove friction - Built for growth ### Our vision To be the development partner that growing businesses call first, because we deliver what we said we would. - Trusted by default - Consistent delivery - Long-term partners Client testimonials ## Don't just take our _word for it_ From fast-growing startups to established brands, here is what the teams we have worked with say about the results. - Professional. Insightful. Friendly. Working with Merto has been a pleasure. I look forward to continuing our working relationship. Highly recommend. Daniel Abbott Managing Director, Stort Mill Recycling Harlow, Essex, UK - Merto Software Solutions pays attention to detail, offers competitive pricing and gets the job done quickly and done right. Lucy Lench CEO, my Personalised Event London, UK - Merto Software Solutions helped us develop a web app that has streamlined our internal processes and made it easier for us to manage customer data. The team worked closely with us to ensure the app was exactly what we needed. We are very happy with the outcome. Dave C Owner, Langley Motors Langley, UK - I had the pleasure to know the team at Merto. They built a website for our business. They are very professional, extremely communicative, and always try their best to make us happy. Very serious and punctual, always working hard for our objectives. A pleasure to work with them. Elena Wilsson Owner, Custom Van Builds UK High Wycombe, UK - Merto Software Solutions took the time to understand our needs and delivered a high-quality website that reflects our brand and values. Their team was professional and responsive throughout the process. We highly recommend them! Jake B Founder, Camper Conversions London Chertsey, UK - Merto Solutions automated our entire order fulfilment process. We've cut manual work by 85% and eliminated almost all data entry errors. The ROI was evident within the first month. Sarah Mitchell Operations Director, TechFlow Logistics Reading, UK Work with us ## Ready to stop losing time to systems that don't work? Every week spent on workarounds is a week not spent growing. Tell us the problem and we will show you exactly how to fix it. Book a Free Consultation Free business assessment · No commitment required · Based in the UK ## Questions about custom software, answered clearly Straight answers on what a custom software company does, build timelines, off-the-shelf versus custom, outsourcing, and which businesses benefit most. Book a Free Consultation -> What does a custom software development company do? + A custom software development company designs, builds, tests and maintains software that matches your exact workflows. That can mean web apps, internal tools, integrations and ongoing support. At Merto, custom software development covers scoping, build, launch and clear handover, with everything delivered in-house.How long does it take to build custom software? + Timelines depend on scope, integrations and how many people need to sign off. Small, focused builds can ship in a few weeks. Larger products often run for several months. During a free consultation you get a realistic plan with milestones, not a guess.Is it better to build custom software or use off-the-shelf software? + Off-the-shelf software is often faster and cheaper when it already fits how you work. Custom software wins when you are losing hours to workarounds, duplicate data entry, or tools that cannot connect. If the gap is costing money every week, custom software usually pays for itself faster than forcing a bad fit.How do I know a software company won't outsource my project? + Ask directly who writes the code, who attends your calls, and where the team is based. At Merto, all development is completed in-house. The people you meet are the people who build and support your software. If a supplier will not name the delivery team, treat that as a red flag.What types of businesses need custom software development? + Growing businesses that have outgrown spreadsheets, manual handoffs between systems, or tools that do not talk to each other. Common examples include operations-heavy teams, ecommerce and logistics, and companies connecting CRMs, ERPs or marketplaces. If your process is unique, off-the-shelf rarely keeps up for long.